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October 27, 2004

Well, I’m impressed

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The song is too long by about half and there are no discernable hooks, but the lyrics are intelligent, poignant, and have that classic Eminem charm. “Mosh,” the first single from the great white hope’s forthcoming album has hit the scene and brought with it a cacophony of buzz and one of the most beautiful videos I’ve ever seen. What everyone will be talking about is the political nature of the song, and Eminem’sa toeing of the line when it comes to publicly threatening the President. The song and the video basically aim to incite an uprising against our incumbant. Not until after that idea is presented, is it then clarified to be an army of voters. The anger is there, the incindiary content is there, the idea is there, but it’s all on the up-and-up because “Oh! I meant go out and vote! Not take up arms! Sorry!”

Fine by me. Good way to get a message across. Strange, however to find myself on the same side of the fence as Eminem, but I suppose in this case, it couldn’t happen any other way.

So, hopefully, this will get some of those unlikely voters off their asses on the 2nd. It’s a noble attempt at the very least. More effective and purposeful than P. Diddy’s obnoxious PSA’s and “Vote or Die” shirts.

The next thing to note, is that this video kicks my ass. I can’t stop watching it. I’ve got it playing on mute even as I type. Rotoscoped, manipulated live-action over rich, brownish 3-d city scapes interplay with Flash-inspired cartoon animation to produce a truly amazing piece of art. So much animation in music videos these days. People were listening when Modest Mouse and Linkin Park (ugh) released their summer singles with high-gloss animated videos, and others have since followed suit. With the reintroduction of music videos to the channel line-up (largely thanks to FUSE), these highly stylized animated and rendered artworks have an eager audience and I’m in the front row.

Shit, I’d never listen to Eminem or Linkin Park otherwise, but I don’t even reach for the TiVo remote when theior recent, gorgeous videos come around.

See the video here