OurMedia is a new web service that launched last week. If you haven't heard about it yet, you will. It's making waves. The intention is to promote the dissemination of media to the world at large, no strings attached. Create something; a video blog, a song, a short story; and upload it to OurMedia where it will be hosted... for free, for ever.

"Create. Share. Get noticed. That's what Ourmedia is about.

Ourmedia is a global community and learning center where you can gain visibility for your works of personal media. We'll host your media forever -- for free."

OurMedia has identified a gap in the onslaught of sites devoted to user generated media: video. Vlogs are an idea that seem likely to never come of age, but with OurMedia making it easy, intuitive, and free, the could finally hit the bigtime. Although the site welcomes all forms of digital media, it's support for and free storage of video will be what sets it apart.

According to Mike Davidson, this could be the "single biggest development in the history of the medium." According to me, it's a huge deal, but let's not get carried away. I expect to see a lot of low quality camera phone fodder that is only amusing to the author, but everym revolution has a beginning.

So I put this challenge to you, my loyal reader (get it?): Create something. Create anything. Create one piece and share it with the rest of us at OurMedia.org and let's see if we can get behind a genuinely good idea.