Amazon has made no secret of their original aim: to be an online store from which one could buy anything. Turns out, they mean it. They've quietly pushed out new sub-category of their Health and Beauty section (which, itself is still in beta), called Sex and Sensuality. This sub-category is not reachable by browsing and is not listed in the Health and Beauty sub-category listing page. How do you get there? You have to search.

Once you're in, you're in, and many of the typical Amazonian features are available to you. You can rate or review a product, see related products, and the section becomes fully browsable from inside. I have yet to actually have a sex product recommended to me, but there is indeed a browsing history that's currently telling me I've recently viewed a "make Your Own Dildo Kit." This information seems to persist in the Recently Viewed items box, even after you leave the section, which is a questionable move on Amazon's part. I'm left to wonder what wodnerful treats may pop up in my Gold Box or user store when next I sign in, and a part of me is worried that someone walking by might notice that I've recently been perusing both HTML & XHTML: The Definitive Guide and Penis Rambone Black Penis Huge 18 Inch Dildo.

So... when next you find yourself wondering how best to procure a massive rubber dong, think of Amazon. But do bear in mind that your Amazon Prime 2-day shipping discount doesn't apply to most of these items.

Thanks (and no judgement) to Frank for pointing this out to me.